Privacy Policy
01. Introduction & Scope
Welcome to Not Rocket Science (“NRS”, “we”, “us”, or “our”). We provide fractional data architecture, enterprise software engineering, advisory services, and digital products, including our mobile and web applications such as MeasureTwice, Keystone CDP, Subiekt Barcoder, and our website located at nrs.ai (collectively, the “Services”).
We are dedicated to safeguarding your personal information and respecting your privacy rights. This Privacy Policy describes how we collect, use, store, and share information when you visit our website, engage our consulting and development services, or use any of our applications.
02. Information We Collect
Depending on how you interact with our Services, we may collect the following categories of information:
A. Information You Provide to Us Directly
When you reach out through our contact forms, request a consultation, or communicate with us directly, you may provide contact details such as your name, email address, phone number, company name, and message details.
B. Application & Account Data (e.g., MeasureTwice)
- Authentication & User Identifiers: In applications requiring user accounts (such as MeasureTwice), we collect your unique authorization identifier (such as your Google ID) solely for authentication, account provisioning, and access management.
- Billing & Subscription Information: Subscriptions and in-app purchases are processed through official platform marketplaces (such as the Google Play Store). We receive transaction and subscription status tokens to verify active subscriptions, but we do not collect or store full credit card or banking numbers.
- User-Entered Project Data: Data and calculations entered into our tools (such as measurements, job quotes, or material lists) are stored locally on your device or in designated user cloud databases as configured within the app.
C. Usage, Diagnostics & Telemetry
- Application Analytics: In mobile apps such as MeasureTwice, we use Google Analytics for Firebase to collect pseudonymous usage events (such as screen transitions, feature interactions, and performance metrics) to troubleshoot crashes and improve software usability.
- Website Analytics & Security: On our website, we use privacy-conscious analytics (such as Google Tag Manager / Google Analytics) and automated security tools (such as Google reCAPTCHA) to prevent bot spam, analyze traffic patterns, and maintain site security.
D. Client Consulting & Professional Services Data
Client project materials, databases, and proprietary workflows accessed during consulting engagements are governed by specific Non-Disclosure Agreements (NDAs) and Master Services Agreements (MSAs) and are treated with strict confidentiality.
03. How We Use Your Information
We use the information we collect for legitimate business and operational purposes, including:
- Operating, maintaining, and enhancing our website, consulting services, and applications.
- Managing user accounts, authenticating access, and administering subscriptions for applications like MeasureTwice.
- Responding to your inquiries, support requests, and scheduling project discovery sessions.
- Monitoring software performance, diagnosing bugs, and resolving application crashes.
- Protecting against malicious activity, fraudulent transactions, spam, and security vulnerabilities.
- Complying with applicable legal and regulatory standards.
04. Sharing & Disclosure of Information
We do not sell, rent, or trade your personal information to third parties, advertisers, or data brokers.
We may share information only under the following limited circumstances:
- Service Providers: With vetted third-party vendors and cloud infrastructure partners who assist in operating our Services (such as cloud hosting, authentication providers like Google, transactional email providers, and crash diagnostics). These providers are bound by strict confidentiality and data protection obligations.
- Legal Compliance: When required by applicable law, court order, or governmental regulation, or when necessary to protect the rights, property, or safety of NRS, our clients, or the public.
- Business Transfers: In connection with or during negotiations of any merger, acquisition, financing, or sale of company assets, subject to customary confidentiality protections.
05. Cookies & Local Preferences
Our website may store minimal cookies or local browser storage values strictly to remember your preferences (such as your dark/light display mode) and to enable form security protections (such as reCAPTCHA). You can modify your browser settings to reject cookies, though certain interactive features may function with reduced capability.
06. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, provide active application access, resolve technical issues, and satisfy legal, accounting, or reporting obligations. When data is no longer required, it is either securely deleted or aggregated and anonymized.
07. Data Security
We implement appropriate technical, administrative, and organizational safeguards designed to protect personal information against unauthorized access, loss, alteration, or disclosure. These include transport encryption (TLS/HTTPS), role-based access restrictions, and secure cloud environments. However, no internet transmission or electronic storage method can be guaranteed 100% immune from compromise.
08. Your Privacy Rights & Choices
Depending on your location and applicable privacy laws, you may have rights regarding your personal information, such as:
- Accessing, updating, or correcting the personal data associated with your account or inquiries.
- Requesting the deletion of personal information we hold about you.
- Managing mobile app permissions (e.g., storage, notifications) directly through your operating system settings.
- Managing or canceling app subscriptions at any time via your Google Play or App Store account settings.
To exercise any of these rights, please contact us at the address provided below.
09. Children’s Privacy
Our Services and applications are not intended for or directed to individuals under the age of 13 (or under 16 where required by local law). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please notify us so we can take immediate steps to remove it.
10. Updates to This Policy
We may update this Privacy Policy periodically to reflect enhancements to our products, changes in legal requirements, or adjustments to our practices. When updates are published, the revised policy will be posted on this page with an updated “Last Updated” date.
11. Contact Us
If you have questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us at: